The beans. Warm and seemingly glowing in the palm of your hand. Ahhh...freshly roasted you say outloud. The product of an artist. You settle down into your tall stool and ask the barista to grind the freshly roasted coffee...cupping time...the romance of it all sweeps over you.
OK. So most of the above is the image that a newby or wanna-be roaster has of the industry. The lure for the guy sitting in his office and dreaming of another life- one he can do something he loves- coffee, or more specifically crafting green beans into roasted specialty coffee.
The reality checks for someone looking at entering the coffee roasting business are many. From the outside it does indeed look glamourous. In truth- reality carries a big stick and bites.
For aan insight into coffee roasting one should look at historical texts about coffee. In the late 1800`s and early 1900`s the big roasters of the world were based in the USA. Their factories were designed to pound out tonnes of coffee. It was hard, hot and sometimes dangerous work. Roasting machines were heated by coals and fires- making the work place unbearably hot. There were often injuries from serious burns and also from smoke inhalation. All-in-all the roasters, the men who pysically roasted the coffee, had a hard life.
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